Celebrating Ceramic Artistry: A Glimpse into the VIVES by GROF Event

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Celebrating Tradition, Quality, and Leadership

A Recap of the VIVES by GROF Event

We recently hosted a remarkable event at our Sterling Kohler Signature Store, bringing together custom home builders, renowned interior designers, remodelers, and our trusted community of dealers to celebrate VIVES' leadership in the tile industry. The evening was filled with Spanish Flamenco, a delightful "Wine and Tapas" atmosphere, and a deep dive into the rich history, exceptional craftsmanship, and the latest trends of VIVES Ceramica. Let's take a journey through the highlights of this unforgettable gathering.

Honoring Tradition and Leadership

Our esteemed speakers, Luis Sanchez from Vives Factory and our Business Development Director Jose Ruiz-Roscigno, dove into the rich history of VIVES Ceramica, shedding light on its journey from its humble beginnings in 1957 to becoming a global industry leader. Their engaging presentations encapsulated the dedication, innovation, and passion that have shaped VIVES Ceramica's illustrious legacy.

The Production Process

Our guests got a firsthand look at the meticulous production process that sets VIVES Ceramica apart. We showcased the craftsmanship and attention to detail that goes into every tile, from the selection of premium materials to the in-house design and cutting-edge manufacturing techniques. It's clear that VIVES Ceramica is committed to delivering excellence in every tile they create.

We are incredibly proud to share our success at the Cevisama 2023 and Coverings Trade Shows. Here, VIVES Ceramica's outstanding designs and product innovations were recognized and celebrated. We showcased some of these award-winning collections, giving our guests a firsthand look at the stunning designs and inspiring possibilities offered by VIVES Ceramica.

Introducing North American Adhesives

In addition to the captivating event itself, we are thrilled to announce that we have expanded our portfolio of products with the addition of North American Adhesives. This exciting partnership allows us to offer our valued customers a comprehensive range of high-quality adhesive solutions to complement our exceptional tiles. With North American Adhesives now part of our portfolio, we can provide a one-stop solution for all your tiling needs, ensuring seamless installations and long-lasting results.

Unveiling the Latest Trends

Keeping up with the ever-evolving world of interior design is a top priority for VIVES by GROF. We presented the latest trends in ceramic tiles, exploring patterns, colors, and textures that are currently making waves in the industry, such as our pioneering Pietra Erdek, our new Marble look tiles, the In and Out collection, Tivoli-R, and many of our Decorative tiles, such as Garland Nacar Oro, Sassari-R or Filipo-25 that talks about the leadership in Design and Quality of the brand, making it extremely fun for Designers while selecting their vast and unique portfolio of tiles.. From sleek and minimalist designs to bold and vibrant statements, there was something to captivate the imagination of every design enthusiast in the room. This event won't be complete without mentioning the perfect match of Kallista, Robern and Kohler with our Tiles and the opportunity to create comprehensive designs in one place!

Local Stock Availability

As a trusted partner to our community of dealers, we highlighted the importance of local stock availability. Our commitment to providing readily accessible inventory means that our partners can rely on us to meet their project timelines and deliver exceptional customer satisfaction. We assured our attendees that we are fully equipped to cater to their needs, with a wide range of high-quality products readily available in our inventory.


The VIVES by GROF event was an extraordinary evening that celebrated tradition, quality, and leadership. We extend our heartfelt thanks to all the attendees, our passionate speakers, and partners who made this event a resounding success. Remember to visit www.vivesbygrof.com for more information and stay tuned for future events and updates from VIVES by GROF!


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